A collection of colorful balloons in various colors including blue, yellow, green, red, and orange, held together with curly ribbons in a person's hand.

the heyDay Story

HeyDay started as a running joke: Why is it easier to like a stranger’s vacation photo than remember our sister’s birthday?

For years, the idea lived in late-night conversations and scribbled notes—until we finally stopped talking and started building. The mission was simple: make it easy to do the thoughtful thing, not just think about it. HeyDay remembers the details you forget, nudges you at just the right moment, and helps you show up in real ways.

Because, hey, the days are too busy for guilt spirals—and too short not to celebrate your people well. Come along on our mission to activate thoughtfulness. We’re glad you’re here!

Our team

HeyDay brings together the lived experiences of three women who know the weight of emotional labor and a developer who shared their vision for building a better way. Together, they leveraged their backgrounds in leadership, communication, customer experience, marketing and technology to create a tool that makes everyday thoughtfulness simple, meaningful and real.