Meet HeyDay: The Friend We All Wish We Could Be

Abbey Levenshus

Okay, I’m going to describe a friend to you. Ask yourself - Do I have one of these? Am I one of these? 

This best friend is always thoughtful, endlessly organized, and somehow knows exactly what to say (and when to say it). She remembers your mom’s birthday, your favorite snack, and the exact way you like your coffee (with half and half!). She’s the first to send a text when she knows you’ve got a big day ahead—and the first to drop a little something in the mail just when you need it most.

Do you have that friend? Then you’re pretty lucky. 

Are you that friend? 

Maybe you wish you could be or maybe you used to be, and your calendar and task load are making it harder these days.

We created HeyDay to help us all show up as that friend. 

Why We’re Building HeyDay

Because life is full. Full of good things, hard things, busy things, and the 1,000 tiny details you can’t possibly keep straight. We’ve all had that moment where we meant to do something thoughtful—a birthday card, a small thank-you gift, a quick check-in text—but the day slipped away. 

I’ve had multiple “oh crap” moments this week alone. 

I still haven’t sent thank you notes for my birthday gifts last month (friend guilt!). My triplet nephews and niece turn 10 tomorrow, and I need to figure out their birthday gifts (aunt guilt!). I’ve been meaning to send a thank you note and gift card to a faculty colleague who met with a friend’s son to talk about applying to colleges (colleague guilt!). 

And those are just the ones living rent-free in my brain as I type this. If I give myself too much longer to think, more will come. 

And yet… we never forget how much it means when someone else shows up for us.

I received the most lovely flowers at my grandmother’s celebration of life a few weeks ago. I can still picture the note on the florist’s card and the comfort it brought to see my friends represented that day. I love the wind chimes my cousins and aunt showed up with that day.

Showing up matters. Showing up is hard. 

HeyDay was born from that tension. From wanting to be the person who remembers, who notices, who celebrates—and from realizing it’s not about lacking heart, it’s about lacking help. At its core, HeyDay is about helping you do the things that matter most, for the people who matter most.

What It’s Like to Have a Friend Like HeyDay

When Jill, Allison and I sat down to imagine what we wanted HeyDay to be, we thought of the friend we aspired to be… 

She’s efficient, but never rushed. She always stops to listen, offers wise advice, and has the best recommendations—whether it’s where to order sushi, what book to give your dad, or the softest blanket for a friend who’s going through it.

She’s practical: she’ll remind you to grab stamps when you’re at the grocery store. But she’s also the one who will nudge you to celebrate the small things—like your neighbor’s promotion or your kid’s first soccer goal.

Her superpower is in the details. Who loves chocolate, who prefers salty, who has a thing for peonies in the spring. She knows your assistant’s favorite Starbucks order and your sister’s go-to candle scent (or that your sister HATES candles).

And when the big moments come—the anniversaries, the milestones, the hard days—she makes sure you don’t miss them.

Doesn’t that sound amazing? I feel my guilt (and blood pressure) lowering as I write that. 

What HeyDay Does for You

So, why are we building HeyDay? 

We’re building HeyDay to be that friend in your pocket. The one who helps:

• Remember the details that make people feel truly seen.
  

• Know what to do and what to say—whether it’s a thoughtful card, a small gift, or just the right words.
  

• Actually follow through on your intentions, with a little extra help from us on the logistics.
  

Because when life gets busy (and it’s pretty darn busy these days), HeyDay helps keep your focus where it belongs: on the people who matter most.

Because We All Need a Little Help Showing Up

At the end of the day, HeyDay is built on a simple truth: thoughtfulness matters. Being remembered, celebrated, and cared for makes life brighter—for the person receiving and the person giving. 

We all want to be that friend. And with HeyDay, you can be and I can be. 

Okay, HeyDay, go ask my sister-in-law for some 10-year-old triplets’ gift lists!